News: Apple starts slow roll out of iAds
Apple has started rolling its new iAd mobile advertising platform in iOS 4 applications coded to display the ads. Although reports indicate that some users are already able to see and interact with the new ads, two iLounge editors have yet to have one appearpossibly due to their geographic locationsleaving nothing but a blank banner, as pictured above. Previewed by Apple at both its iPhone OS ...
News: iAd apps begin appearing on App Store
The first applications supporting Apples new iAd mobile advertising platform have appeared on the App Store. Avantar, developer of mobile search applications such as OneTap Movies, Showtimes, Munch and Yellow Pages, has updated several of its applications integrating the new mobile advertising platform. Apples iAd does not go live until July 1st, and at this time these apps appear to be ...
Google company attacks Apple’s iAd plans
Google thinks its increasingly bitter rival Apple is trying to muscle it out of the mobile advertising competition on the iPhone, iPad and iPod Touch. read more
Apple’s mobile ad rules tick off Google
Google thinks its increasingly bitter rival Apple is trying to muscle it out of the mobile advertising competition on ...
Google attacks Apple’s new mobile ad rules
SAN FRANCISCO - Google thinks its increasingly bitter rival Apple is trying to muscle it out of the mobile advertising competition on the iPhone, iPad and iPod Touch.The latest dispute between the Silicon Valley powerhouses centers...
Google’s AdMob attacks Apple’s new mobile ad rules
Google Inc. thinks its increasingly bitter rival Apple Inc. is trying to muscle it out of the mobile advertising competition on the iPhone, iPad and iPod Touch.
Apple iAd to mark first major battle with Google (National Post)
It is becoming quite clear that Apple is making a play into the increasingly competitive space of mobile advertising
News: Apple job postings point to iBookstore, mobile ad expansion (iLounge)
A handful of new Apple job postings suggest the company is looking to expand its iBookstore into foreign markets and strengthen its mobile advertising team. A listing for an iBooks Asia Pacific & Canada manager describes the position as working with management, partners, production, and marketing to determine strategies for iBooks in “Canada, Australia, New Zealand and other countries ...
Back to the Future: How Apple is Becoming More Like a Carrier Every Day (TechCrunch)
Editor's note : Is Apple going too far with its restrictions on developers? Alistair Goodman thinks so and explains why in this guest post. He is the CEO of 1020 Placecast , a location-based mobile advertising startup. Apple’s recent behavior bears an increasing resemblance to carriers with respect to the walled garden they are creating around the iPhone. Restricting applications, restricting ...
News: Apple makes two mobile advertising hires in Europe (iLounge)
Apple has hired two well-known figures in the mobile advertising world for European positions with its recently-acquired Quattro Wireless mobile advertising firm. Theo Theodorou, former mobile advertising sales manager for Microsoft in the Europe, the Middle East and Africa (EMEA) market, has been hired as head of EMEA sales at Quattro Wireless. New Media Age reports that Theodorou is coming ...