News: Apple job postings point to iBookstore, mobile ad expansion (iLounge)
A handful of new Apple job postings suggest the company is looking to expand its iBookstore into foreign markets and strengthen its mobile advertising team. A listing for an iBooks Asia Pacific & Canada manager describes the position as working with management, partners, production, and marketing to determine strategies for iBooks in “Canada, Australia, New Zealand and other countries ...
Back to the Future: How Apple is Becoming More Like a Carrier Every Day (TechCrunch)
Editor's note : Is Apple going too far with its restrictions on developers? Alistair Goodman thinks so and explains why in this guest post. He is the CEO of 1020 Placecast , a location-based mobile advertising startup. Apple’s recent behavior bears an increasing resemblance to carriers with respect to the walled garden they are creating around the iPhone. Restricting applications, restricting ...
News: Apple makes two mobile advertising hires in Europe (iLounge)
Apple has hired two well-known figures in the mobile advertising world for European positions with its recently-acquired Quattro Wireless mobile advertising firm. Theo Theodorou, former mobile advertising sales manager for Microsoft in the Europe, the Middle East and Africa (EMEA) market, has been hired as head of EMEA sales at Quattro Wireless. New Media Age reports that Theodorou is coming ...
Apple in talks to make Bing default iPhone search? (MacNN)
Apple is negotiating with Microsoft to replace the default search engine in the iPhone OS, two anonymous sources say. Discussions have been in progress for weeks, according to claims, and would potentially see Google swapped in favor of Bing. The positioning is an important one, as most mobile advertising is now viewed on iPhones and iPods, and people are more likely to use the default search ...
News: Report: Apple buys mobile ad company Quattro (iLounge)
Following Google’s November acquisition of mobile phone advertising company AdMob for $750 million, a last-minute bid that reportedly scuttled AdMob’s acquisition by Apple, a Wall Street Journal report states that Apple has purchased AdMob competitor Quattro Wireless for $275 million. Quattro provides an advertising platform for the iPhone and iPod touch, complete with dynamic targeting and ...